Asset Management: Thinking Outside the Box to Drive Profitability

September 17, 2019

What do you do with 20,000 square feet of windowless, interior space on the 13th and 14th floors of a fully operational, center city hotel to generate additional revenue? You lease it to Teatro ZinZanni, a 300-seat production that is a mash-up of burlesque, comedy, live music, acrobatics, European cirque, cabaret and a multi-course feast. […]

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