“One of the early scenes of the movie “Jerry Maguire” shows the protagonist sharing the details of his manifesto to the sports agency industry. The manifesto is essentially a “quality over quantity” argument that has bounced around lots of industries for decades. While the argument has merit, I found the way Jerry Maguire managed his brainstorm to be a tad self-indulgent and a whole bunch of naïve. Re-tooling a long-standing, widely held construct is no easy task. On the other hand, challenging the status quo can lead to meaningful advances. So, I present to the hotel ownership community the following mini-manifesto — a mini-festo, if you will — with optimism tempered by the notion that change is an uphill battle.”