For the past few years, we have been hearing that artificial intelligence is going to change the world, and few skeptics would dare challenge that prediction. But there has not been significant substance in application yet, at least not in hospitality. Frustratingly, we are not yet seeing a wide variety of use cases that are helping hotels achieve improved revenues, more efficient cost models and operations, or better guest experiences. There have been many forums and presentations about AI in hospitality, but they always seem to fall flat. There never seem to be real, practical, useful ideas that can be implemented at scale. And this is not surprising—the hospitality industry has a long history of lagging in technological innovation.